Review : Blink – The Power of Thinking without Thinking by Malcolm Gladwell

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Blink is not a self-help book, at least not in the sappy, life-is-always-beautiful kind of way. It is a non-fiction psychology wonder by Malcolm Gladwell, whose other books I have also enjoyed. It presents to us a breakdown of how the brain works in rapid cognition , or “gut feeling “, even intuition. I really like the fact that Gladwell explores many diverse observations and experiences , as well as studies that support his explanations on how certain areas of the brain capture information of our surroundings and circumstances even our logical and rational part has a chance to over analyze it and mix it up with previous conditioning to maybe make ourselves doubt our intuition. There are many interesting sides to this theory, as it is not a how-to book, just an overlook and observations supported by varied means. If you are a believer of intuition , as I am , this will make for a great read since it is very objective. Highly recommended. 

Synopsis: 

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant–in the blink of an eye–that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”–filtering the very few factors that matter from an overwhelming number of variables.

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